/ Strategies

CREATING SUSTAINABLE TRAVEL EXPERIENCES

Since 1998, Asuaire has been crafting unforgettable trips in Central America. What sets them apart? Amazing experiences, extraordinary service, and their unwavering commitment to sustainability

The Story

Sustainability is in Asuaire’s DNA and can be seen in their business operations as well as in the customer experiences they create. Founded by our CEO Cristina Calvo, Asuaire’s pioneering ways serve as the inspiration behind Green My Experience’s strategy service.

The solution

Asuaire created a proprietary assessment tool that measures and manages their impact and includes carbon emissions, waste generation, and supplier practices. Asuaire is certified as a Carbon Neutral company in their home country Costa Rica, holds a Sustainable Tourism Certification, and is a B-corp. The standards for these certifications have influenced the company’s structure and its day-to-day operations, supplier and partner selections, volunteerism projects, and more.”

RESULTS

12+

years

of being Carbon Neutral Plus, the highest carbon neutral certification achievable in Costa Rica.

74%

of suppliers

have the Sustainable Tourism Certification and/or have sustainable practices in their operations.

130.1

Tons of CO2

was Asuaire’s carbon footprint in 2022, all of which was offset by the company’s reforestation project.

“Guiding to guide”

social impact project

a training program which equips low-income Costa Ricans with the skills needed to become certified tourism guides.

30

pounds of plastic bottle caps

and donates them to ProParques which uses the caps to create accessible infrastructure in national parks.