/ Strategies

A MODEL OF SUSTAINABLE SUCCESS IN TOURISM

The VISION

Asuaire aimed to revolutionize the travel industry by integrating sustainability at every level of its operations, aspiring to lead by example in environmental conservation and social responsibility.

The solution

To achieve this, Asuaire implemented an ambitious Sustainable Management System, securing key certifications like carbon neutral status and the sustainable tourism certification in the Elite category. This strategic move involved comprehensive efforts to reduce their ecological footprint, such as waste reduction, energy conservation, and water use optimization, while adhering to global and national ethical standards.

RESULTS

The impact of Asuaire’s initiatives has been substantial and measurable:

ENERGY CONSUMPTION

Achieved a significant reduction, enhancing efficiency across operations.

WASTE GENERATION

Drastically decreased waste output through innovative recycling and reduction strategies.

WATER USAGE

Cut down on potable water consumption, conserving vital resources.

CO2E EMISSIONS

Successfully reduced carbon emissions, contributing to global efforts against climate change.

CERTIFICATIONS EARNED

Carbon Neutral, Sustainable Tourism Certification (Elite), Ecological Blue Flag Program, and B Company status..

ETHICAL STANDARDS COMPLIANCE

Adhered to The Code, the Glasgow Principles, and the Pledge to Net Zero, among others.

Through these focused efforts, Asuaire not only solidified its reputation as a leader in sustainable tourism but also showcased the business viability of eco-friendly practices, influencing nearly 30,000 people annually and setting new standards for the industry.