How it works
Understand your starting point, organize implementation, build team capability, prepare for independent GSTC certification and keep improving through one connected system.
Tour operators can access the complete pathway today. Future industry solutions will adapt the same system to different operating realities and reporting needs.
01 — What this is
Green My Experience is a sustainability-management system built around a tool—the Green My Experience Platform.
It connects technology, a GSTC-Recognized methodology, practical learning and human guidance so sustainability work can move from scattered intentions into assigned actions, organized evidence and repeatable operating practice.
It is not only software, only a course or only consulting. Each part has a different role.
The tool at the center
Organizes actions, responsible people, deadlines, documentation, measurements, learning records and progress in one working environment.
The implementation methodology
Turns the GSTC Tour Operator Standard into a structured pathway the organization can work through.
The learning layer
Builds practical capability for leaders, operations teams and people responsible for guest experiences.
The support layer
Ranges from light shared support in Core to group guidance in Cohort and dedicated support in Private.
02 — The journey
Answer 7 high-level questions in about 5 minutes. Receive a quick starting-point snapshot, 3 initial priorities and a recommended next step.
Work through the full organizational assessment to identify current practices, documentation status, priority gaps and the first action sequence.
Identify who needs to participate, who can make decisions and who will own different parts of the work.
Typical resultA Scorecard, gap analysis, documentation-status view, initial priorities and roadmap.
Progress recognitionFoundation EstablishedRecognizes completion of the defined SustainAble Baseline requirements.
Use Core, Cohort or Private according to your team's capacity, evidence needs and desired level of guidance.
Translate priorities into responsible people, deadlines, operating changes and measurable work.
Connect Academy learning with the decisions and responsibilities participants take on.
Use relevant existing information, create what is missing and connect documentation with the applicable implementation work.
Use the checkpoints and reviews included in the selected pathway to identify gaps and determine what needs attention next.
Typical resultAssigned actions, improved practices, stronger documentation, learning records and visible progress.
Progress recognitionSustainability in ActionRecognizes that the organization has met the published Green My Experience implementation requirements.
Where included, complete the final Green My Experience readiness review against the published pathway requirements and receive a remaining-gap report when needed.
Contract separately with a GSTC-accredited certification body for the external audit and certification decision.
Keep actions, documentation, measurements, responsibilities and learning current in the Green My Experience Platform.
Use what the organization has learned to set new priorities, prepare for reporting, support surveillance and renewal, and continue improving.
Typical resultA prepared team, organized evidence, a clear next decision and an ongoing system that remains useful after certification.
Progress recognitionGreen My Experience Collective — Member SinceFor continuing clients who complete an approved pathway, pass the readiness review and keep participating.
03 — The one fixed step
The Baseline establishes the organizational starting point, and it starts with what you have. You do not need a perfect evidence library: existing information creates the first picture, and missing information helps define the work. It is never skipped, and it is never done twice.
Complete organizational diagnosis
SustainAble Baseline
Receive the full diagnosis, then decide how you want to continue.
Core, Cohort and Private all include the Baseline—or a refresh when the previous one is no longer current. There is nothing to purchase separately.
When the same organization enters Core, Cohort or Private within 90 days after completing the Baseline, the amount actually paid is credited toward the selected pathway.
If the Baseline was purchased at a discount, only the amount actually paid is credited. The credit has no cash value.
04 — The mechanic
The cycle does not end at Maintain: the next round opens at Prioritize and the work keeps moving.
Bring together the policies, records and measurements the organization already has, then separate what it reports doing, what it can document and what is missing.
The Green My Experience Platform supports this workflow. It does not replace human responsibility, management approval or the independent certification body's judgment.
05 — Who answers for what
Inside the agreement
Outside the agreement
The readiness review and independent certification are different decisions.
Green My Experience reviews completion against its published pathway requirements, identifies remaining gaps and supports the organization's next-step decision. It does not create a GSTC certification or guarantee a third-party decision.
The Platform organizes the work and its status. It does not decide whether evidence is acceptable: human responsibility, Green My Experience reviews where included and the independent certification body’s judgment remain separate.
The independent audit and certification fees are paid separately by the operator unless a signed agreement explicitly states otherwise.
SustainAble is GSTC-Recognized. That recognition applies to the standard—not to the Platform, Green My Experience services, progress recognitions or individual customer organizations.
These are Green My Experience progress recognitions. They are separate from independent GSTC certification and cannot be purchased by selecting a higher-priced pathway.
06 — Levels of support
Every paid pathway uses the Green My Experience system and begins from the Baseline. What changes is the level and format of guidance.
Tool-led activation with light shared support
For teams that can lead implementation after Green My Experience activates the Platform, roadmap, foundational Academy learning and initial emissions work.
A complete guided group pathway
For eligible tour operators that want a defined 12-month rhythm, peer accountability, group evidence checkpoints, 1 individual evidence checkpoint and a final readiness review.
A dedicated private implementation partnership
For operators that need private workshops, 4 milestone reviews, 2 individualized evidence-review cycles, remediation guidance, 1 mock audit and a final readiness review.
Start here
Get the complete organizational diagnosis, identify your priorities and create the first roadmap.