About GME
Green My Experience wasn't designed in a consultancy. It was built by someone who spent 25 years running a sustainable tour operator — and turned what actually works into a system other operators can adopt.
Where it comes from
Before GME was a platform, it was the way one operator ran a real business — measured, certified, and improved, year after year.
Cristina Calvo starts a tour operator in Costa Rica, built around Central America — and around sustainability before it was a category.
Carbon Neutral Plus for 12+ years, B Corp status, Sustainable Tourism Elite, the Ecological Blue Flag — and 74% of suppliers certified alongside.
Cris begins advising CCRA, a 50-year travel-industry player. The playbook built inside Asuaire steps into the wider B2B world.
Climate Week NYC, partnerships across the industry — the case that a small operator's method scales starts to land.
After 25+ years running Asuaire, Cris steps away to build Green My Experience full-time — the methodology, turned into an operating system other operators can adopt.
The track record
Twenty-five years running a certified operation — the proof the method holds up outside a slide deck.
The founder
Founder & CEO
Cris founded Asuaire in 1998 and ran it for more than two decades as one of Costa Rica's most-certified sustainable operators. That's an unusual place to build software from — most sustainability tools come from consultants or engineers who never carried the operational risk themselves.
Her background spans four disciplines that rarely sit in one person — and all four are in the product.
The team
GME is built and delivered by people who've run operations, sat for audits, and taught the courses — not a rotating bench of generalists.
Subject Matter Expert · Sustainable Tourism & ESG
A sustainability specialist for the tourism sector — GSTC criteria, sustainability management systems, carbon footprint, and ESG reporting. She's led the assessment methodologies, standards, and training programs that turn sustainability requirements into practical, measurable improvements.
Why we built it this way
Most companies sell you an audit or a course and leave. We built GME as an operating system, not a certifier — so the point isn't a certificate on a wall. It's a business that stays measured, improves on purpose, and can prove it any day of the year.
Recognition
Global Sustainable Tourism Council
Accredited continuing education
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